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Hydro74 » blog

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Hydro74 | New Products & Fonts:



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Hydro74 & Merchline joined forces to bring you the official Hydro74 Store. All orders will be shipped out that day or next day as well as all fonts & vector will be a instant download. Check out the store here: http://www.legacyofdefeat.com

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New Event Posters



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One project I always love to do and look forward to is doing these Scion event Posters for Revolt Marketing. Maybe to the viewer, it’s not that exciting, but to me, it’s a way to do whatever I want and have limited creative feedback to develop something I think is fitting for a event. Simply put, I love it. I’ve been really busy on many other things as well and also trying to get the new site design sorted in every small bit of free-time I’ve been able to grab. So just a heads up, something rad is coming soon:)

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NUE HYDRO74 FONTS



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Two new fonts from Hydro74 are now up. These faces are custom display typefaces that are easy to use. Order them from the Hydro Stock Section

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Nike - All Star Game Art



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This past NBA season, I had a great opportunity to work on some fun pieces for Nike for their Apparel side for the NBA All Star Game. It’s not everyday you get a chance to work on pieces for LeBron, Kobe, & Nash, as well as have them review it for approval. It was a fun project and finally got a thumbs up to be able to show it!

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Back in Black 2 | The Late Post & Thank You



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Few weeks back, Back in Black 2 hit Ybor Florida with great success. Over 950 people attended the event that night with another 350 hitting the after party. It personally took me a week to recover from this event, then found myself neck deep in client work. All in all, everything was fantastic. Pale Horse did so much on the back end with prepping, setting up and keeping things in order that a special thanks goes to them. Revolt Marketing came in and developed a great party with Dave Nada, Monk and some residence DJ’s. One highlight was having ISO50 do his set at the closing of the show. Of course, by that time, I was fueled by too many free drinks, A.D.D and keeping up with everyone else. However from what I did catch, pretty amazing.

If you didn’t get a chance to check it out already, hit up Back in Black for a recap. Shirts are no longer available, however I know Back in Black 3 is already getting some whispers. Thank you to all who attended, ordered and just supported both Chris from Pale Horse & I as we just put together a show we felt very passionate about.

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New Posters



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One of my guilty pleasures lately has been doing event posters for Scion & Myspace via Revolt Marketing and Vahalla Studios. It’s not every day you can do as you wish on piece and develop something that will be given away at various events as well as having your name attached to it. Over this past month I’ve had the opportunity to develop posters for Steve Aoki, Peaches, Chimaira, Le Castle Vania, Dave Nada, Cut Copy, The Presets, & a few others. I am pretty stoked to see these go from digital ideas to silk screened pieces.

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FREE FONT FROM HYDRO74



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Just developed this font as a give-away for Back in Black 2. This font is for the taking and will only be available for the month of May.

Grab it over at Back in Black

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FUCK YESSS vs Revolt Marketing vs Hydro74



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Just wrapped up a poster this past week for Revolt Marketings next event, FUCK YESSS. This party is always a killer one and makes me want to get up to the ATL to check it out. Le Castle Vania is headlining, and Revolt is pimping. Check it out if you are in area or hit up Revolt Marketing to see if you can get on the guest list or even obtain this two color silk screen print!.

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New Back in Black Video



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Back in Black 2 - Preview from Joshua Smith on Vimeo.

Back in Black 2. I just finished up this quick video for the event. All the shirts are live, so if you are unable to attend, but want to score a great shirt from the event, check out Back in Black. These are limited edition prints, printed per request.

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Steve Aoki



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One project I am pretty stoked on is this event poster for Scion via Revolt Marketing for the next Steve Aoki show in Orlando. My first thought is to do what everyone else is doing (ala the Dim Mak) style, but it didn’t make sense. I just wanted to do my own thing. If i wanted to do some weak ass doodles (and hype that they are the coolest thing ever) and pretend to be a self centered hipster with my script tattoo on my chest stating how I’m God’s gift to Emo, I could of blended this bastard right in. Instead, I thought I would enjoy doing some of the more enjoyable electro hipster trends… vinyl toy, giant eyeball, gold bling faked up, shutter shades and a nice triangle in the back. If that is not a hodge podge of awesomeness, then I am giving up design dammit! (actually, joking…)