Just today, I had a meeting with Mark over at Publix, which is a larger grocery chain. We were talking about some typography that needs to be sorted out for some upcoming projects, but also brought samples in of the Ice Cream Box I did up. There were a few minor changes, but over all, Mark did a great job with his insight and creative direction. This was a interesting project since there had to be this balance between something the consumer would be into, but still had a slight progressive flair. I know I’m stoked because now when I go shopping, I can head over to the Ice Cream section and be stoked to see it.
Also, big thank you to Alex over at Island/Def Jam for the box of CD’s. When I got home a box jammed pack of cd’s were waiting for me. Super stoked. I honestly love days when packages come in the mail.




May 15th, 2008 at 6:07 pm
You know your awesome when you get to design your own” limited edition” ice cream package. This blows my mind. You Rule!
If only it was organic
May 16th, 2008 at 9:30 am
You sound stoked!
May 19th, 2008 at 10:20 am
holler! is this only gonna be at Publix? That stuff looks delicious!
May 19th, 2008 at 12:06 pm
To be honest, I don’t like this design (