Strawberry Shortcake | Publix’s Ice Cream Box
Thursday, May 15th, 2008Just today, I had a meeting with Mark over at Publix, which is a larger grocery chain. We were talking about some typography that needs to be sorted out for some upcoming projects, but also brought samples in of the Ice Cream Box I did up. There were a few minor changes, but over all, Mark did a great job with his insight and creative direction. This was a interesting project since there had to be this balance between something the consumer would be into, but still had a slight progressive flair. I know I’m stoked because now when I go shopping, I can head over to the Ice Cream section and be stoked to see it.
Also, big thank you to Alex over at Island/Def Jam for the box of CD’s. When I got home a box jammed pack of cd’s were waiting for me. Super stoked. I honestly love days when packages come in the mail.





